Top Ten Search Engine Marketing Tips for Travel Agents

Travel Agents can leverage the enormously popular keyword of, travel, to acquire new clients online by using a set group of procedures, which will create positive results each time. It all starts with the keywords and then moves to a consistent procedure.

The keyword ‘travel’ by itself is not enough. Unless you create what is called a long tail keyword, you will end up competing with the major travel sites, which is no fun.

Developing several long tail keywords, will eventually, bring in more clients and business. Example: travel vs. budget travel to Hawaii, or travel vs. affordable tours to Rio, See the difference? The more information you put into a keyword phase, the more targeted your Search Engine Marketing (SEM) campaign is. No, you may not get hundreds of thousands of hits, however, in time you will get a study flow of web visitors who are specifically interested in ‘budget travel to Hawaii’ or ‘affordable tours to Rio’

It is a good idea to think long and hard about what travel niche you want to be known for. Because if you change your niche in the future, a lot of your efforts will have been lost, except, that you will have created a great deal of quality back links to your web site, which no longer represent what you really do!

And on that same note, if you have not yet selected a domain name, you can incorporate your keywords into your domain name for an added boost in online exposure. Example: If your domain name is budgettraveltohawaii.com in time, your domain name will come up in the top of the search engines when someone puts in: budget travel Hawaii or budget travel to Hawaii!

It’s all about the keywords.

One way to utilize SEM, (Search Engine Marketing) to its fullest, is to create a small whirl wind around one particular travel deal and complete all of the following task, within a short period of time.

1. Select your keyword / destination

2. Find several keywords which express the benefits of the travel deal, use them often.

3. Write an article – and have it submitted to multiply article directories

4. Write a couple blog posts on the travel deal – this should initiate the RSS Feed and the pinging action

5. Make a post on: Twitter / Facebook / LinkedIn (don’t forget your favorite forums)

6. Have a promotional video created and submit to as many video sharing sites as possible

7. Send out an email blast to your email list, about the travel deal

8. Place an ad in the classified section of your local newspaper, or, submit the travel deal to social bookmarking sites

9. Be sure that all of your blog post, are automatically sent to your RSS Feed, which, if set up correctly will ping the RSS Feeds

10. Write and have an e-Press Release distributed. (Professionally if possible)

All of the above steps should be done for each of your travel deals. After you do this three or four times, you will immediately begin to see an increase in your web site’s visitors (statistics).

How to Make Use of Travel Agents to Help Plan Your Trip

There are many advantages of planning vacation with a travel agent. Travel agents are experienced not only with destination but also with all important things that must be taken care of. With their experience and exposure, you get free access to travel tips such as free holiday tips, airline travel tips, cheap airfare tips, travel insurance tips, budget destination tips, travel planning tips, international traveling tips and many more.

Travel agents have resources, contacts and links to plan holiday within budgets and help you out in case of emergency. They can provide best airline travel tips and packages according to your budget. Most travel agents offer the travel package that consists of everything from airfare to toll taxes. The following travel tips will help you in finding a good travel agent and exactly what to expect from a travel agent:

Tips and Advantages of Touring through a Travel Agent When you plan a travel or holiday with a travel agent, you get free access to many travel tips and benefits that help you in enjoying your holidays. Some of them are:

o Airline travel tips

When you organize a trip with some travel agent, you get tickets on discounted prices from multiple airlines. Travel agents have tie-ups with airlines and provide discount on tickets.

o Hotel travel tips

Travel agents can book hotels in advance. You should ask your travel agent to book a hotel well in advance to avoid last minute hassles. If you are visiting multiple vacations, book hotel at all places. This could save you heavily on your travel budgets because hotels charge exorbitantly when they see a traveler in need.

o Tips For Seniors

Travel agents also organize group tours for different age and vocational groups. The group tours are not only cheaper but safe also, especially for seniors. The benefit of group tours is that you never feel alone. You will soon find friends out of the fellow travelers. Group tours have a fixed schedule, so most of the destinations and important places are covered up within the budget.

o Travel tips for historical visits

Travel agents employ guides to explain historical monuments to tourists. Knowing the past heritage and visiting a monument arouse interest and make your visit memorable. Most guides know how to operate DV cams and still cameras. You can ask them to shoot you with your family or take a few snapshots. This could save you substantially because the cost of guides can be spread over the entire group.

o Women’s Travel Safety Tips On Tour

Criminals are always looking for innocent travelers for cheating or for sexual assaults. When you are planning a travel with travel agents, you have free access to travel safety tips for women traveling alone. Moreover, the travel agents have contacts and information on police, hospital, embassy and law that can come to your help. In case of emergency, a travel agent is better equipped than you to handle those situations.